We noticed a pattern in session heatmaps. Visitors to a Jumeirah landing page were scrolling deep, hovering on image modules, then leaving. Not bouncing early but bouncing after engagement.

Classic retargeting logic would have triggered 24 hours later. We moved faster.

Built a scroll-depth trigger tied to soft remarketing cues. Users who reached 60% scroll without clicking were flagged, and retargeted within 30 minutes with visual variants tailored to their last-viewed section.

The result? Return CTR jumped 3.2x. But what mattered more was user behavior on return. They clicked faster. Converted deeper. The campaign felt "seen," because it was.

Time isn't the key variable in remarketing anymore. Context is.