Aly "Aydin" Asjad Siall

Since 2010, I've helped shape tracking and attribution infrastructure for some of the largest media buying operations in the world. A technical tinkerer by instinct, I turn my hands-on approach into applied performance architecture for campaigns reaching into the hundreds of millions of dollars. I've worked across verticals and have been fortunate enough to have had engagements with iconic brands such as Emaar, DAMAC, Jumeirah, Toyota, and Cartier. I'm regularly brought in by global panel agencies to quietly resolve the attribution problems that hold back growth. This blog is a quiet ledger of ideas I've found useful along the way. The work I do sits between noise and understanding, hence the name 'Signal to Logic'. It is never just about capturing signals. It’s about turning them into logic you can trust.

Current Positions:
CTO & Co-Founder - KALEKT, LLC
CEO - COVENTIQ
Founder & CEO - Overman Fonden

I occassionally invest in interesting, mission-specific SPVs as an active VC where the mission aligns with my domain expertise. I no longer run strategy and ops for our consumer apps and e-commerce ventures.

NB: I am not accepting startup pitches or investment proposals at this time. Strictly no solicitation for any services or products please.